.2024 has actually been actually a volatile year for adtech funding.U.S.-focused adtech startups, the moment adapted to snagging billions in equity capital annually, have actually increased virtually $360 million up until now this year, putting it on track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That lag is because of market saturation, increased regulative stress, as well as financial uncertainties.ADWEEK spoke to five VCs who remain to buy adtech business, even with these obstacles, regarding what they are searching for and what they prevent. Possibly unsurprisingly, these financiers are targeting chances in privacy-focused technologies and also industry-specific areas including connected television.